Designed and constructed with an underlying concept of a modern classic European style, E-Da World Outlet Mall is one of Asia’s largest indoor recreational complexes. It consists of over 300 major fashion brand stores in the world, the highest Ferris wheel in Taiwan in terms of altitude, an indoor sports center, a cinema, and an ice skating field, among others. In addition, there is also a grand plaza where street scenes in ancient Rome are reconstructed. The ceiling is painted as clear blue sky and there are jewelry vendors on the plaza.