Tony Redhead
I have worked in the field of computers and digital imaging for the past 33 years and been involved in the evolution and acceptance of computer imaging from both a hardware and software perspective since joining U.K. digital pioneer Quantel in 1984.
During my time with Quantel, I was responsible for introducing digital technology to the arts and media industries in the U.S. from my base in Silicon Valley. I also travelled regularly to the U.K. to work with Qantel’s development team on the UI and functionality of what would become the industry standard of it’s time: the Quantel Paintbox.
In 1987, I left Quantel to start his own Hollywood based company, Electric Paint. Employing this new digital technology I produced Key Art for major motion pictures including Edward Scissorhand, Terminator II, Teenage Mutant Ninja Turtles, Die Hard I & II, Silence of the Lambs, JFK & Born on the Fourth of July and album covers such as Michael Hutchence’s MaxQ, Nirvana’s Nevermind, Elvis Costello’s Spike, and The Beasty Boys’ St Paul’s Café.
Returning to Australia in 1994, I established Red Square Productions, one of the country’s first Web Development Agencey. Red Square went on to develop long lasting business relationships with companies such Qantas, Telstra, YHA, Panasonic Australia, The Good Guys, Harvey World Travel, Maersk Line Shipping and the oneworld Alliance of Airlines. Red Square Productions was known for its innovative approach to web development, pioneering a number of technologies in Australia and popularising 360˚ immersive imagery, creating unique virtual tours of sporting locations such as Olympic Park, accommodation offerings by Australian Youth Hostels and promotional events for Panasonic Australia, Qantas and Telstra.
In 2008 I merged Red Square’s business with local agency Webqem, allowing me to pursue my interest in travel, 360˚ panorama photography, and all things digital.
In 2012 I became involved with an Australian start-up company Mogeneration and its tablet publishing solution Oomph taking on the role of Creative Technologist.
I was recognised in the Australian Mobile Awards for my work in developing the award winning apps for Sky-OneCentral Park (Frost Design/Fraser Properties), Experience the Highs ( New England (NSW) tourism) apps and his 360˚ panoramic photographic contribution to the MCA Anish Kapoor app.
In 2014 I returned to my home city of Adelaide to focus on new technologies and ways of providing 360˚ Panoramic Photography, 360˚ Video and 360˚ Web & App services.
Today I am working with a diverse group of clients to develop 360˚ virtual tour content. My clients include the French luxury cruising company Ponant (Worldwide locations), various divisions of the University of Tasmania (Web and Mobile VR apps), Pichi Richi Railway (Quorn), Stuartholme School (Brisbane) and MadebyFairfax (Sydney).